Short video sharing application the Viddy from left to right as Viddy co-founder Brent O’Brien, Brett, O’Brien, and Augustine Herb JJ Aguhob
SAN Zheng Jun from the U.S. Silicon Valley
< p> Facebook, spend $ 1 billion acquisition of mobile picture social networking platform Instagram achievements of an entrepreneurial miracle. A two-year-old company, with only 13 employees, launched 18 months, 40 million registered users, so far, zero income, the valuation of $ 1,000,000,000; these keywords in the former era of smart phones is completely unthinkable, which is Move the new venture created by miracle of the internet and picture social.
in the mobile Internet era of Smart phones to become the main way of the virtual human communication, sharing and fragmentation have become the major social content. If Twitter is mainly based on the social mode of 140-character text, then Instagram and the recent rise of Pinterest verify the success of the social picture; then in addition to text and pictures, based on the social model of the third-largest carrier video has its own representative products?
answer is yes, with the upgrade of the mobile network, the United States has gradually entered the 4G era of communications, video sharing social model was then ushered in the spring. In accordance with the concept of hot media and cold media, suitable for mobile social text, pictures or short video less information and involvement of deep cold medium. The short video-based mobile social application Socialcam, Viddy, Klip, Mobli and the Color. In which the development of the most powerful than relying on the Facebook platform and celebrity Viddy.
pre-venture accumulated experience
Viddy is headquartered in Los Angeles, California, by Brent O’Brien, Brett, O’Brien, and Herbert, Augustine (JJ Aguhob) in 2010, January was founded April 11 of the year following the official release products, there are currently 11 employees. The application of this week ushered in the 10 million registered users. The application of a mobile subscriber base reached ten million is an important milestone; with user viscous, it means that hundreds of millions of dollars of valuation.
key to
of success and is closely related Viddy the success of the experience with O’Brien. O’Brien graduated from America’s most renowned Wharton School and founder of several companies. In 1989 he and his wife Karen (Karen) co-founder of Murphy O’Brien, Murphy, O’Brien, public relations and brokerage firm, is currently one of the best independent public relations firm in Los Angeles. Karen served as Chairman and CEO, O’Brien served as Managing Director.
1999 O’Brien, founder of the digital asset management and storage company Xdrive, Augustine Herb joined in 2003 as chief product officer. Subsequently Xdrive price of $ 30 million in 2005 sold to AOL, Augustine Herb joined AOL served less than two years, lead product manager. Founder of Xdrive O’Brien brings operational experience of the digital content storage site, it gave him and later founded Viddy provide many useful.
2007 they again co-founded a digital music (microblogging) the frequency store site Pluggedin, which can be regarded as a musical version of the movie site Hulu. April the following year, Pluggedin formally launched the test, including video content from EMI (EMI), Sony BMG, Universal Music, as well as many independent labels, high quality of the MTV.
public relations firms and music video site, business experience, so O’Brien and Hollywood are closely related. His personal friendship with Will Smith (Will Smith) well-known artists, but also with many record companies have many years of cooperation between This celebrity relationship turned out to be a vital role to Viddy success. O’Brien served as the the Viddy CEO of Augustine Herb served as Product Owner.
draw the Instagram mode
the
the Viddy can be regarded as the video version as Instagram, its business model and product characteristics and Instagram have many similarities. O’Brien does not deny that,
O’Brien earlier interview, said, the outside of the social, the video will be important to share media. Viddy to provide experience. officially launched in May 11. Functions of this application mode Instagram same video shoot for 15 seconds in length, then you can add a variety of filters, with a variety of music, and then upload to share. Viddy the shooting function is more powerful, you can choose 4:3 or 16:9 format, and framing grid lines, you can set self-timer delay; and even white balance lock, lock exposure and focus and so on. These are all built into the iPhone camera features are not available.
shooting, users can add tags, you can add a description, together with location information. Sharing, Viddy to achieve the same cross-platform sharing. The user can choose to upload to Facebook, Twitter, Tumblr and Youtube, and upload it to Viddy’s own platform. Each other mutual concern, praise (Like), and review video, you can share with others the video to the four major social networking platforms.
Viddy official introduction can also be seen Instagram the shadow of O’Brien, with particular emphasis on the Portable operation, cross-platform sharing and built-in community is the Instagram success of the three elements. Contrast to other, a mobile video sharing application Color can also be seen Viddy the concept of difference, the latter the length of the video is 30 seconds, and there is no music and other editing functions.
In addition, Viddy also facing the same market space and Instagram, Youtube and Facebook, the two major official video platform applications are not directly shoot the video function only through the iPhone built-in camera shooting and then upload, the operation is more complicated, and there is no art processing capabilities. Is the neglect of traditional social networking sites on mobile capabilities and the development of space, only to Instagram and Viddy.
Facebook and celebrity
In fact, the the Viddy real big break from February this year, mainly due to integration with the Facebook timeline (Timeline) function. In January of this year, Facebook opened up the Open Graph and timeline interface allows the application of more than 60 start-up companies in the Facebook timeline automatically publish user behavior. Viddy users ushered in the explosive growth in the integration with Facebook. Two months, Facebook users have been through Viddy 15 million times the content of interactive, the Viddy user base from one million level soared to tens of millions today. Viddy startling speed of 300,000 daily growth.
In addition to the Facebook brought a huge base, the celebrity is Viddy ubiquitous reasons. Benefit from public relations firms as well as music video platform, work experience, O’Brien Viddy bring a lot of celebrity users. In addition to the presence of Will Smith, the rock band Linkin Park (Linkin Park), Latin the day Houxiaqila (Shakila), hip-hop king Jay-Z and many other artists Viddy bring a lot of fans.
In addition to pull celebrity users, Viddy will also be celebrity into their own investors. In February of this year, Viddy $ 6 million A round of financing lead investor, Battery Ventures, Qualcomm and the New York venture Greycroft Ventures, were also involved. $ 6 million, $ 250,000 from the the actress. Twitter co-founder than hereby Stone Biz Stone also invested Viddy.
the Viddy
user growth rate also seems to Instagram the reproducibility: April 18 Viddy users or 800 million, while the April 23, exceeded 10 million. More than a week, Viddy always firmly occupy the Apple App Store iPhone free application charts, user rating of more than 4 stars (out of 5 stars) over 6200. Estimated in accordance with U.S. technology blog, the current valuation Viddy has more than $ 300 million.
In addition, O’Brien also use their relationship with record companies, the Viddy platform has become the major record companies to promote the new album and MTV stage. This has attracted more users, on the other hand it also brings the possibility of future commercial operation. After
financing, O’Brien is focus on the development of Android and the iPad edition, and Windows Phone and Blackberry (microblogging) applications are also under consideration. In addition, he also faced with the problem of content monitoring. February 25 this year, Viddy briefly been the shelves of the Apple App Store, there have been too much female nudity video platform. How to improve the content monitoring technology to detect and delete inappropriate content to and Viddy long-term development of the important issues that need to be addressed.
Some analysts believe that Facebook, the acquisition of the Instagram means the beginning of the traditional social networking and mobile social integration may lead to rival Google (microblogging) takeover battle. Picture social success, the Viddy such as video social networking applications rise has also brought the possibility of more, I believe Google’s Youtube and Facebook and other traditional despotic will not turn a blind eye. Just as Instagram price of $ 1 billion to sell their own picture of the Kingdom Dream, the Viddy will willingly you?
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